Cole Nicholas spent years as a tier-three network escalation engineer for Marco, one of the country's larger MSPs. The tools were excellent. The culture wasn't. When remote work became an option in 2019, he and his wife moved back to his hometown of Winner to take over the family ranch — which had sat dormant for over a decade.
The ranch had other plans. Two back-to-back droughts. A herd that wasn't paying its way. At the same time, a local nonprofit asked if Cole could help sort out their Office 365 setup. Ten hours a month turned into fifteen. Fifteen turned into a contract. That contract turned into two.
By 2020, Cole had quit trucking hay with his brother — his four-month detour after leaving Marco — and was building something he hadn't planned on: a technology company rooted in a community he actually cared about.
"There have been some really incredible people that decided to bet on Cole Nicholas and on Cybertek," he says. "I've been utterly honored and privileged to serve them."